Organization
- - Associate Professor
Contact information
External link
Shimosa Yoshinori
Degree
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MBA ( 2018.3 Graduate School of Management, GLOBIS University )
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BFA ( 2005.3 Tama Art University )
Current State of Research and Teaching Activities
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Bringing the Potential of Design to the Field of Business Management. The approach and know-how that design has cultivated in the past is attracting attention in the field of business management as it can contribute to innovation and branding. It was in 2018 that Japan announced this content as the "Design Management Declaration". This field, which is only just gaining recognition, is the theme of our laboratory. In this turbulent world, the management of organizations and companies is moving forward in an unknown field, and here, we are committed to research that can contribute to society with the importance of being design-driven.
Research Interests
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Design and Business Management
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A field of design and business administration combined
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Design Thinking
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Service Design
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Marketing
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Branding
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Social Design
Research Areas
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Humanities & Social Sciences / Business administration
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Humanities & Social Sciences / Design
Education
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グロービス経営大学院 経営研究科 修士課程
2016.4 - 2018.3
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Tama Art University
2001.4 - 2005.3
Research History
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Tohoku Institute of Technology Associate Professor
2021.4
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一般社団法人RAC 理事
2018.2
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一般社団法人デザイン経営研究所 代表理事
2017.2
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フリーランスデザイナー usadesign 代表
2013.1
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Tohoku Institute of Technology
2018.4 - 2021.3
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Showa Women's University
2013.4 - 2019.3
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日本工学院専門学校 八王子校・蒲田校 デザインカレッジ 非常勤講師
2011.10 - 2020.10
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株式会社ホットファッジ グラフィックデザイナー・代表代理
2010.5 - 2021.12
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プラス株式会社 プロダクトデザイナー・製品開発担当者
2005.5 - 2010.4
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アトリエ貘有限会社 アシスタントディレクター
2001.12 - 2005.5
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ヤマト運輸株式会社 仕分け現場作業員
1999.4 - 2001.7
Professional Memberships
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Vand International, UK & FRA
2023.11
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Japanese Society for the Science of Design
2019.4
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Graphis Inc., NYC.
2018.4 - 2024.3
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Japan Industrial Designers' Association
2012.2 - 2021.9
Committee Memberships
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Vand International, UK & FRA Jury, Vand Design Award 2024
2023.11 - 2024.11
Committee type：Academic society
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Sendai City Mentor for the Tohoku Growth Accelerator
2023.3
Committee type：Municipal
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Tohoku Institute of Technology Assistant Director of Library
2022.4 - 2024.3
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JIDA Member of JIDA Design Museum Selection Project / Catalog Planning Committee
2015.10 - 2019.3
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Sendai City Advisory for the Tohoku Growth Accelerator
2023.3
Committee type：Municipal
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JIDA Member of JIDA Design Museum Festival Executive Committee
2012.7 - 2015.9
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JIDA Member of JIDA 60th Anniversary Project Executive Committee
2012.7 - 2012.11
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JIDA Member of the Design Museum Committee
2012.4 - 2019.3
Papers
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"The Effectiveness of Insight in Design Strategy Improvement of a Nonprofit Event" Reviewed
Yoshinori Shimousa
Journal of JSSD 65 ( 4 ) 47 - 54 2019.4
Books
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INSIGHT BOOST
（ Role： Sole author）
2024.2 （ ISBN:9784910034195 ）
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JIDA DESIGN MUSEUM SELECTION 20th anniv. & Vol.20 catalogue
（ Role： Edit , Original_author： Japan Industrial Designers' Association）
Japan Industrial Designers' Association 2019.2
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（ Role： Sole author , Original_author： Yoshinori Shimousa）
hagazussabooks 2024.4 （ ISBN:9784910034195 ）
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JIDA DESIGN MUSEUM SELECTION Vol.19 catalogue
（ Role： Edit , Original_author： Japan Industrial Designers' Association）
Japan Industrial Designers' Association 2018.2
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JIDA DESIGN MUSEUM SELECTION Vol.18 catalogue
（ Role： Edit , Original_author： Japan Industrial Designers' Association）
Japan Industrial Designers' Association 2017.2
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JIDA DESIGN MUSEUM SELECTION Vol.17 catalogue
（ Role： Edit , Original_author： Japan Industrial Designers' Association）
Japan Industrial Designers' Association 2016.2
Presentations
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"Design Branding Theory" Invited
Yoshinori Shimousa
Kawasaki-NEDO Innovation Center 2023.3 Kawasaki-NEDO Innovation Center
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"Real-time Online Tips from Practical Cases" Invited
Yoshinori Shimousa
JAED Annual Conference 2022.3 JAED
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"Insight Boost : Bringing the Potential of Design to the Field of Business Management" Invited
Yoshinori Shimousa
ASKA Conference 2024.6 Graduate School of Management, GLOBIS University
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"What is the “insight” How to find it? How to use it?" Invited
Yoshinori Shimousa
"COCAMP, DAIKO, MARKETING PORTAL" 2024.12 DAIKO ADVERTISING INC.
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"What is the true “dialogue with customers” essential for sustainable business growth? " Invited
Yoshinori Shimousa
"COCAMP, DAIKO, MARKETING PORTAL" 2025.2 DAIKO ADVERTISING INC.
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"Insight Boost and Deep Dialogue Design"
Yoshinori Shimousa
Study Meeting of Design x Business 2025.2 Laboratory of Design and Business Management (non-profit organization)
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"To the Afghanistan Girls" Invited International conference
Yoshinori Shimousa
Empower Afghan Girls Campaign 2023.10 Vand International
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"Bringing the Potential of Design to the Field of Business Management" Invited
Yoshinori Shimousa
ASKA Conference 2023.6 Graduate School of Management, GLOBIS University
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"Designer as a career"
Yoshinori Shimousa
Study Meeting of Design x Business 2022.11 Laboratory of Design and Business Management (non-profit organization)
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"Insight Boost"
Study Meeting of Design x Business 2020.12 Laboratory of Design and Business Management (non-profit organization)
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"The Crossing Point of Design and Business"
Yoshinori Shimousa
Study Meeting of Design x Business 2019.12 Laboratory of Design and Business Management (non-profit organization)
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"New York Design Strategies for Japanese Business"
Yoshinori Shimousa
Study Meeting of Design x Business 2019.12 Laboratory of Design and Business Management (non-profit organization)
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"Learning about design in the age of design business management"
Yoshinori Shimousa
Study Meeting of Design x Business 2018.12 Laboratory of Design and Business Management (non-profit organization)
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"The Role of Designers in Social Business"
Yoshinori Shimousa
Study Meeting of Design x Business 2018.12 Laboratory of Design and Business Management (non-profit organization)
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"Marketing Outside the Box: Insights"
Yoshinori Shimousa
Study Meeting of Design x Business 2017.12 Laboratory of Design and Business Management (non-profit organization)
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"Interactive Reading : Insight Boost"
Yoshinori Shimousa
Study Meeting of Design x Business 2024.2 Design Management Laboratory (non-profit organization)
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"Integration of Business and Design Management" Invited
Yoshinori Shimousa
INSIGHT BOOST 2024.2 Tohoku Institute of Technology Library & Kinokuniya Sendai
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"Bringing the Potential of Design to the Field of Business Management" Invited
Yoshinori Shimousa
ASKA Conference 2022.6 Graduate School of Management, GLOBIS University
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"What, Why, Design Management" Invited
Yoshinori Shimousa
"Talk session that enjoys words." 2025.1 Seedo, Marketing Design Studio
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"Interactive Reading : Insight Boost" Invited
Yoshinori Shimousa
Interactive Reading of MIRAI LAB PALETTE 2024.2 Design Management Lab. & Sumitomo Corporation MIRAI LAB PALETTE
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"Let's try! Insight Boost" Invited
Yoshinori Shimousa
"Let's try! Insight boost" 2024.5 Alumni of the Graduate School of Management, Globis Univ., Sendai Campus
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"Let's try! Insight Boost" Invited
Yoshinori Shimousa
"Let's try! Insight Boost" 2024.9 Marketing and HR Research Institute (Globis-authorized club)
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"Free interaction" Invited
Yoshinori Shimousa
H LAB. Summer School Onagawa 2024.8 H LAB, Inc.
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"Mini-Lecture : Insight Boost" Invited
Yoshinori Shimousa
INSIGHT BOOST 2024.2 Tohoku Institute of Technology Library & Kinokuniya Sendai
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"Bringing the Potential of Design to the Field of Business Management" Invited
Yoshinori Shimousa
ASKA Conference 2021.6 Graduate School of Management, GLOBIS University
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"Free interaction" Invited
Yoshinori Shimousa
H LAB. Summer School Onagawa 2023.8 H LAB, Inc.
Works
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Art direction for H2 milkfarm GHEE packaging (regional collaboration)
Yoshinori Shimousa
2025.3
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Planning the H2 milkfarm brand (regional collaboration)
Yoshinori Shimousa
2024.12
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Insight Boost at H2 milkfarm. (regional collaboration)
Yoshinori Shimousa
2024.12 - 2025.3
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The logo of Shimousa laboratory
Yoshinori Shimousa
2023.8
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Yoshinori Shimousa
2022.8
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Traffic ads celebrating the 15th of GLOBIS Univ.
Yoshinori Shimousa
2022.6
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Yoshinori Shimousa
2020.8
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Yoshinori Shimousa
2020.8
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Advisory on new business strategy for Minnano-base.
Yoshinori Shimousa
2025.2 - 2025.3
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Design support for the pitch, SIB 2025 at Minnano-base. (SIB 2025 Finalist)
Yoshinori Shimousa
2025.2 - 2025.3
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Design of the key visual for SENDAI for startups!
Yoshinori Shimousa
2025.1 - 2025.3
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Design of the SENDAI for startups! brochure
Yoshinori Shimousa
2025.1 - 2025.3
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Design for the Devices-Unlimited service catalog.
Yoshinori Shimousa
2024.12
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Design for the Devices-Unlimited service brochure.
Yoshinori Shimousa
2024.12
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Art direction for the Devices-Unlimited service catalog.
Yoshinori Shimousa
2024.12
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The brand symbol of etell earth
Yoshinori Shimousa
2024.9
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The brand logo of etell earth
Yoshinori Shimousa
2024.9
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Design for Devices-Unlimited website.
Yoshinori Shimousa
2024.8
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Art direction for the Devices-Unlimited website.
Yoshinori Shimousa
2024.8
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Support for the Mission Statement Creation of Kiyomine Metal Industry Co.,LTD.
Yoshinori Shimousa
2024.8
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Insight boost at Kiyomine Metal Industry Co.,LTD.
Yoshinori Shimousa
2024.8
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Sendai Startup Studio, information flyer design
Yoshinori Shimousa
2024.3
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TGA Fes. 2024 Brochure Design
Yoshinori Shimousa
2024.3
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TGA Fes. 2024 key visual design
Yoshinori Shimousa
2024.3
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The business guide brochure of minnano-base inc.
Yoshinori Shimousa
2023.8
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Yoshinori Shimousa
2023.8
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Yoshinori Shimousa
2023.8
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Information on Oita Classroom of unico inc.
Yoshinori Shimousa
2023.7
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TOTONOERU Brand Logo design.
Yoshinori Shimousa
2023.7
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unico Business PR Card design.
Yoshinori Shimousa
2023.5
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Information on Urawa Classroom of unico inc.
Yoshinori Shimousa
2023.5
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unico Business card format design.
Yoshinori Shimousa
2023.5
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unico classroom information flyer format design.
Yoshinori Shimousa
2023.5
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The business guide brochure of cococara.
Yoshinori Shimousa
2023.4
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Yoshinori Shimousa
2023.4
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Yoshinori Shimousa
2023.4
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Yoshinori Shimousa
2023.4
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Sendai city, Tohoku Growth Accelerator Event flyer and program
Sendai City Economic Bureau
2023.3
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Yoshinori Shimousa
2022.8
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Yoshinori Shimousa
2021.8
Awards
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Gold, Graphis Design Annual 2023
2022.8 Graphis Inc. The logo of Tenkodo Inc.
Yoshinori Shimousa
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First prize, "Education with ICT in the disasters of COVID-19" competition.
2022.3 Journal of Education and Science, and JAED
Yoshinori Shimousa
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Excellence Award, Nikkei Social Business Contest
2019.2 Nikkei Social Business Contest Office Let's Connect Project
RAC (non-profit organization)
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Silver, Graphis Design Annual 2024
2023.8 Graphis Inc. The logo of Shimousa laboratory
Yoshinori Shimousa
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Honorable Mention, Graphis Design Annual 2024
2023.8 Graphis Inc. The logotype of cococara
Yoshinori Shimousa
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Honorable Mention, Graphis Design Annual 2024
2023.8 Graphis Inc. The symbol of cococara.
Yoshinori Shimousa
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Honorable Mention, Graphis Design Annual 2023
2022.8 Graphis Inc. Branding of UNICO NEXT
Yoshinori Shimousa
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Silver, Graphis Poster Annual 2023
2022.6 Graphis Inc. Traffic ads celebrating the 15th of GLOBIS Univ.
Yoshinori Shimousa
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Honorable Mention, Graphis Design Annual 2022
2021.8 Graphis Inc. SAISIKI Logo
Yoshinori Shimousa
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Silver, Graphis Design Annual 2021
2020.8 Graphis Design Annual 2021 BRANDING OF RAC
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Silver, Graphis Design Annual 2021
2020.8 Graphis Inc. THE LOGO OF ADDTAG INC.
Yoshinori Shimousa
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Silver, Graphis Design Annual 2020
2019.7 Graphis Inc. JIDA DESIGN MUSEUM SELECTION 20TH ANNIV. CATALOGUE
Yoshinori Shimousa
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Finalist, Rakuten Social Accelerator Program
2019.6 Rakuten Social Accelerator Program RAC (non-profit organization)
RAC (non-profit organization)
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Participation, Kao Social Entrepreneurship program (Social accelerator program)
2018.9 ETIC., incorporated nonprofit organization and Kao Corporation RAC (non-profit organization)
RAC (non-profit organization)
Research Projects
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Research on branding strategy, collateral design
2025.1 - 2025.3
H2 milkfarm Scholarship donation
Authorship：Principal investigator Grant type：Collaborative (industry/university)
Grant amount：\300000
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Research grant for research on branding strategy formulation
2024.8 - 2025.3
H2 milkfarm Scholarship donation
Authorship：Principal investigator Grant type：Collaborative (industry/university)
Grant amount：\500000
Teaching Achievements
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Teaching Student Wins First Prize at OAC Student Awards 2023
Type：Other achievement about your educational practices (except for the above-mentioned) 2024.1
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No.3, Tohoku Institute of Technology Faculty Achievements (Best Faculty in Research Field)
Type：Evaluation of universities and on the ability of educational 2023.4 - 2024.3
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No.6, Tohoku Institute of Technology Faculty Achievements
Type：Evaluation of universities and on the ability of educational 2022.4 - 2023.3
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No.7, Tohoku Institute of Technology Faculty Achievements
Type：Evaluation of universities and on the ability of educational 2021.4 - 2022.3
Teaching Experience
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デザイン経営論（大学院授業）
2022.4 Institution：東北工業大学 ライフデザイン学研究科 デザイン工学専攻
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デザインマーケティング論
2021.4 Institution：東北工業大学 ライフデザイン学部 産業デザイン学科
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デザイン起業論
2021.4 Institution：東北工業大学 ライフデザイン学部 産業デザイン学科
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キャリアセミナーI・II
2021.4 Institution：東北工業大学 ライフデザイン学部 産業デザイン学科
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クリエイティブ研修I・II
2021.4 Institution：東北工業大学 ライフデザイン学部 産業デザイン学科
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エキスパートデザインA・B
2023.4 - 2025.3 Institution：東北工業大学 ライフデザイン学部 産業デザイン学科
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デザインセミナーI・II・III・IV
2021.4 Institution：東北工業大学 ライフデザイン学部 産業デザイン学科
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デザイン論I・III
2021.4 Institution：東北工業大学 ライフデザイン学部 産業デザイン学科
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キャリアデザインI・II
2021.4 Institution：東北工業大学 ライフデザイン学部 産業デザイン学科
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デザイン計画及び同実習A・C
2021.4 Institution：東北工業大学 ライフデザイン学部 産業デザイン学科
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アイデア基礎及び同演習I、II
2021.4 Institution：東北工業大学 ライフデザイン学部 産業デザイン学科
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コミュニティネットワーク論
2021.4 - 2024.9 Institution：東北工業大学 ライフデザイン学部 産業デザイン学科
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デザイン論III
2018.4 - 2021.3 Institution：東北工業大学 ライフデザイン学部 クリエイティブデザイン学科
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デザインマーケティング論
2018.4 - 2021.3 Institution：東北工業大学 ライフデザイン学部 クリエイティブデザイン学科
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アイデア基礎及び同演習I、II
2018.4 - 2021.3 Institution：東北工業大学 ライフデザイン学部 クリエイティブデザイン学科
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図学
2013.4 - 2019.3 Institution：昭和女子大学 環境デザイン学部 プロダクトデザイン科
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コミュニケーションデザイン
2013.4 - 2019.3 Institution：昭和女子大学 環境デザイン学部 プロダクトデザイン科
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デザイン関連法規
2011.10 - 2020.10 Institution：日本工学院専門学校 蒲田校・八王子校
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卒業制作
2011.10 - 2020.10 Institution：日本工学院専門学校 蒲田校・八王子校
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実践課題演習
2011.10 - 2020.10 Institution：日本工学院専門学校 蒲田校・八王子校
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デザインとテクノロジー
2011.10 - 2020.10 Institution：日本工学院専門学校 蒲田校・八王子校
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デザイン実習II
2011.10 - 2020.10 Institution：日本工学院専門学校 蒲田校・八王子校
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プロダクトデザイン理論2
2011.10 - 2020.10 Institution：日本工学院専門学校 蒲田校・八王子校
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基礎デザイン1B・1D・2B
2011.10 - 2020.10 Institution：日本工学院専門学校 蒲田校・八王子校
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デザイン総合講座
2011.10 - 2020.10 Institution：日本工学院専門学校 蒲田校・八王子校
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デザイン総合演習4
2011.10 - 2020.10 Institution：日本工学院専門学校 蒲田校・八王子校
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プロダクトデザイン総合演習2A・3A
2011.10 - 2020.10 Institution：日本工学院専門学校 蒲田校・八王子校
Social Activities
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Advisor for the 100th anniv. logo of Sendai Sanou High School
Role(s)： Advisor
Miyagi Prefecture Sendai Sanou High School 2024.5 - 2024.11
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Organized by Design Management Lab. "Interactive Reading session"
Role(s)： Presenter, Informant, Planner, Organizing member, Report writing
Laboratory of Design and Business Management (non-profit organization) 2019 - 2021
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Organized by Design Management Lab. "Study Meeting of Design x Business"
Role(s)： Appearance, Panelist, Commentator, Presenter, Informant, Planner, Organizing member, Demonstrator, Report writing
Laboratory of Design and Business Management (non-profit organization) 2017.12
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東北生活文化大学高等学校 出前授業
Role(s)： Lecturer
東北生活文化大学高等学校 2025.7
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Advisor for the Sendai Johnan High School Poster Session
Role(s)： Advisor
Sendai Johnan High School 2025.2
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（一社）RAC主催 トークイベント定期開催
Role(s)： Presenter, Planner, Organizing member
（一社）RAC 2018.2 - 2020.8
Media Coverage
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"What is the true “dialogue with customers” essential for sustainable business growth?" Internet
OCAMP, DAIKO, MARKETING PORTAL 2025.2
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"What is the “insight” How to find it? How to use it?" Internet
OCAMP, DAIKO, MARKETING PORTAL 2024.12
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"Insight boost was selected for the Editors' Selections in the July 2024 issue of BRAIN." Newspaper, magazine
BRAIN 2024.6
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"Announcement of the publication of Insight Boost by Tama Art Univ. Alumni" Internet
Tama Art Univ. Alumni 2024.4
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"Alumnus Yoshinori Shimousa won the Gold Award at the Graphis Design Annual" Internet
Tama Art University Website 2022.11
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"Yoshinori Shimousa won Gold in the Graphis Design Annual 2023" Internet
Tama Art University Alumni Association Website 2022.8
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"Education with ICT in the disasters of COVID-19" Newspaper, magazine
Journal of Education and Science 2022.3
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"Keizo Kajiwara's voicy “Gastronomic Curiosity” (4 episodes)" TV or radio program
voicy 2024.6
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"Tomoko Odagi's voicy “Supplements for Today's Me”" TV or radio program
voicy 2024.4
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"Radio Open Campus: Branding Yourself! Lifeline Chart" TV or radio program
tbc Radio 2023.12
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"Radio Open Campus: Branding Yourself! Mission Statement" TV or radio program
tbc Radio 2023.12
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"Solving corporate management issues through the power of design" Internet
Yumenavi 2023.3
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"Radio Open Campus: What is Design Management?" TV or radio program
tbc Radio 2023.2
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"Radio Open Campus: Introducing the Graduation Works Exhibition" TV or radio program
tbc Radio 2023.2
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"Many awards received by related people at the Graphis Poster Annual" Internet
Tama Art University Website 2022.10
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"UNICO NEXT Hakata Interior Design Selected for Graphis Design Annual 2023" Internet
Welmo Inc. 2022.9
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"Yoshinori Shimousa won the Gold Prize in an international competition." Newspaper, magazine
The Hokuroku Newspaper Co. 2022.9
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"Bring the Potential of Design to the Field of Business Management" Internet
mynavi 2021.6
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"Interview with an MBA designer about how freelancers can work happily" Internet
Fledge 2020.10
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"Well-designed city and MINI CROSSOVER PHEV" Internet
Response. 2019.9
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"Be able to business with design tied to strategy" Internet
The Voice of Online MBA Students, GLOBIS University 2019.6
Academic Activities
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指導担当学生がOAC学生広告クリエイティブアワード2023 第1位受賞
Role(s)： Supervision (editorial)
公益社団法人 日本広告制作協会 2024.1
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東北工業大学 教員業績表彰 第3位（研究分野 最優秀教員）
東北工業大学 2023.4 - 2024.3
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東北工業大学 教員業績表彰 第6位
東北工業大学 2022.4 - 2023.3
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東北工業大学 教員業績表彰 第7位
東北工業大学 2021.4 - 2023.3