Updated on 2026/05/08

写真a

 
Shimousa Yoshinori
 
Organization
- - Associate Professor
Contact information
メールアドレス
External link

Degree

  • MBA ( 2018.3   Graduate School of Management, GLOBIS University )

  • BFA ( 2005.3   Tama Art University )

Current State of Research and Teaching Activities

  • Bringing the Potential of Design to the Field of Business Management. The approach and know-how that design has cultivated in the past is attracting attention in the field of business management as it can contribute to innovation and branding. It was in 2018 that Japan announced this content as the "Design Management Declaration". This field, which is only just gaining recognition, is the theme of our laboratory. In this turbulent world, the management of organizations and companies is moving forward in an unknown field, and here, we are committed to research that can contribute to society with the importance of being design-driven.

Research Interests

  • Design and Business Management

  • A field of design and business administration combined

  • Design Thinking

  • Service Design

  • Marketing

  • Branding

  • Social Design

Research Areas

  • Humanities & Social Sciences / Business administration

  • Humanities & Social Sciences / Design

Education

  • GLOBIS University Graduate School of Management   Master’s Program, Graduate School of Management

    2016.4 - 2018.3

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    Country/Region: Japan

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  • Tama Art University   Faculty of Art and Communication   Department of Design

    2001.4 - 2005.3

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    Country/Region: Japan

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Research History

  • RAC (non-profit organization)   Director (Representative)

    2024.6

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    Country/Region:Japan

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  • Tohoku Institute of Technology   Faculty of Life Design, Department of Industrial Design   Associate Professor

    2021.4

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    Country/Region:Japan

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  • Design Management Laboratory (non-profit organization)   RAC (non-profit organization)

    2017.2

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    Country/Region:Japan

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  • Freelance Designer, usadesign   Representative

    2013.1

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    Country/Region:Japan

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  • Tohoku Institute of Technology   Faculty of Life Design, Department of Creative Design   Part-Time Lecturer

    2018.4 - 2021.3

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    Country/Region:Japan

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  • RAC (non-profit organization)   Director

    2018.2

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    Country/Region:Japan

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  • Design Management Laboratory (non-profit organization)   Director

    2017.2

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    Country/Region:Japan

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  • Showa Women's University   Faculty of Environmental Design, Department of Environmental Design   Part-Time Lecturer

    2013.4 - 2019.3

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    Country/Region:Japan

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  • Nihon Kogakuin College, Hachioji Campus / Kamata Campus   Design College   Part-Time Lecturer

    2011.10 - 2020.10

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    Country/Region:Japan

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  • hot fadge Inc.   Graphic Designer / Acting Representative

    2010.5 - 2012.12

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    Country/Region:Japan

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  • PLUS Corporation   Product Designer / Product Development Staff

    2005.5 - 2010.4

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    Country/Region:Japan

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  • Atelier Baku Co., Ltd.   Assistant Director

    2001.12 - 2005.5

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    Country/Region:Japan

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  • Yamato Transport Co., Ltd.   Sorting Operations Staff

    1999.4 - 2001.7

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    Country/Region:Japan

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Professional Memberships

  • Vand International, FRA

    2023.11

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  • Japanese Society for the Science of Design

    2019.4

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  • Graphis Inc., NYC.

    2018.4

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  • Japan Industrial Designers' Association

    2012.2 - 2021.9

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Committee Memberships

  • Vand International, FRA   Jury, TOP 100 Brands Evaluation  

    2025.11   

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    Committee type:Academic society

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  • Vand International, UK & FRA   Jury, Vand Design Award 2024  

    2023.11 - 2024.11   

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    Committee type:Academic society

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  • Sendai City   Mentor for the Tohoku Growth Accelerator  

    2023.3   

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    Committee type:Municipal

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  • Tohoku Institute of Technology   Assistant Director of Library  

    2022.4 - 2024.3   

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  • JIDA   Member of JIDA Design Museum Selection Project / Catalog Planning Committee  

    2015.10 - 2019.3   

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  • Certified NPO STORIA   Pro bono  

    2025.10   

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    Committee type:Other

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  • Sendai City   Advisory for the Tohoku Growth Accelerator  

    2023.3   

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    Committee type:Municipal

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  • JIDA   Member of JIDA Design Museum Festival Executive Committee  

    2012.7 - 2015.9   

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  • JIDA   Member of JIDA 60th Anniversary Project Executive Committee  

    2012.7 - 2012.11   

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  • JIDA   Member of the Design Museum Committee  

    2012.4 - 2019.3   

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Papers

Books

  • The Genius of Team Play (eBook Edition)

    Amane Sawatari, Yoshinori Shimousa( Role: Joint author)

    Diamond, Inc.  2025.10  ( ISBN:4478122393

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    Total pages:368   Language:Japanese  

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  • The Genius of Team Play (Print Edition)

    Amane Sawatari, Yoshinori Shimousa( Role: Joint author)

    Diamond, Inc.  2025.10  ( ISBN:4478122393

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    Total pages:368   Language:Japanese  

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  • INSIGHT BOOST (eBook Edition)

    Yoshinori Shimousa( Role: Sole author ,  Original_author: Yoshinori Shimousa)

    hagazussabooks  2024.4  ( ISBN:9784910034195

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    Language:Japanese   Book type:Scholarly book

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  • INSIGHT BOOST (Print Edition)

    Yoshinori Shimousa( Role: Sole author)

    hagazussabooks  2024.2  ( ISBN:9784910034195

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    Total pages:213p   Language:Japanese  

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  • JIDA DESIGN MUSEUM SELECTION 20th anniv. & Vol.20 catalogue

    ( Role: Edit ,  Original_author: Japan Industrial Designers' Association)

    Japan Industrial Designers' Association  2019.2 

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    Language:Japanese  

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  • JIDA DESIGN MUSEUM SELECTION Vol.19 catalogue

    ( Role: Edit ,  Original_author: Japan Industrial Designers' Association)

    Japan Industrial Designers' Association  2018.2 

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    Language:Japanese  

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  • JIDA DESIGN MUSEUM SELECTION Vol.18 catalogue

    ( Role: Edit ,  Original_author: Japan Industrial Designers' Association)

    Japan Industrial Designers' Association  2017.2 

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    Language:Japanese  

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  • JIDA DESIGN MUSEUM SELECTION Vol.17 catalogue

    ( Role: Edit ,  Original_author: Japan Industrial Designers' Association)

    Japan Industrial Designers' Association  2016.2 

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    Language:Japanese  

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Presentations

  • Interactive Reading : The Genius of Team Play Invited

    Yoshinori Shimousa, Amane Sawatari, Kazuho Ishii

    Study Meeting of Design x Business  2025.12  Design Management Laboratory (non-profit organization)

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    Event date: 2025.12

    Language:Japanese   Presentation type:Public lecture, seminar, tutorial, course, or other speech  

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  • Delivered an Insight Boost lecture for Ichitasu Inc. Invited

    Yoshinori Shimousa

    Conducted corporate training for Ichitasu Inc.  2025.7 

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    Event date: 2025.7

    Language:Japanese   Presentation type:Public lecture, seminar, tutorial, course, or other speech  

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  • Keynote Lecture at the New Fiscal Year All-Hands Meeting Invited

    Yoshinori Shimousa

    株式会社トゥモロー・ネット 新年度全社集会  2025.4 

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    Event date: 2025.4

    Language:Japanese   Presentation type:Symposium, workshop panel (nominated)  

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  • "Insight Boost and Deep Dialogue Design"

    Yoshinori Shimousa

    Study Meeting of Design x Business  2025.2  Laboratory of Design and Business Management (non-profit organization)

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    Language:Japanese   Presentation type:Public lecture, seminar, tutorial, course, or other speech  

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  • "What is the true “dialogue with customers” essential for sustainable business growth? " Invited

    Yoshinori Shimousa

    "COCAMP, DAIKO, MARKETING PORTAL"  2025.2  DAIKO ADVERTISING INC.

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    Language:Japanese   Presentation type:Symposium, workshop panel (nominated)  

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  • "What is the “insight” How to find it? How to use it?" Invited

    Yoshinori Shimousa

    "COCAMP, DAIKO, MARKETING PORTAL"  2024.12  DAIKO ADVERTISING INC.

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    Language:Japanese   Presentation type:Media coverage  

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  • "Insight Boost : Bringing the Potential of Design to the Field of Business Management" Invited

    Yoshinori Shimousa

    ASKA Conference  2024.6  Graduate School of Management, GLOBIS University

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    Language:Japanese   Presentation type:Oral presentation (invited, special)  

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  • "To the Afghanistan Girls" Invited International conference

    Yoshinori Shimousa

    Empower Afghan Girls Campaign  2023.10  Vand International

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    Language:English   Presentation type:Symposium, workshop panel (nominated)  

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  • "Bringing the Potential of Design to the Field of Business Management" Invited

    Yoshinori Shimousa

    ASKA Conference  2023.6  Graduate School of Management, GLOBIS University

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    Language:Japanese   Presentation type:Oral presentation (invited, special)  

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  • "Design Branding Theory" Invited

    Yoshinori Shimousa

    Kawasaki-NEDO Innovation Center  2023.3  Kawasaki-NEDO Innovation Center

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    Event date: 2023.3

    Language:Japanese   Presentation type:Public lecture, seminar, tutorial, course, or other speech  

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  • "Real-time Online Tips from Practical Cases" Invited

    Yoshinori Shimousa

    JAED Annual Conference  2022.3  JAED

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    Event date: 2022.3

    Language:Japanese   Presentation type:Oral presentation (invited, special)  

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  • "Insight Boost : Bringing the Potential of Design to the Field of Business Management" Invited

    Yoshinori Shimousa

    ASKA Conference  2025.6 

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    Language:Japanese   Presentation type:Oral presentation (invited, special)  

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  • "What, Why, Design Management" Invited

    Yoshinori Shimousa

    "Talk session that enjoys words."  2025.1  Seedo, Marketing Design Studio

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    Language:Japanese   Presentation type:Symposium, workshop panel (nominated)  

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  • "Let's try! Insight Boost" Invited

    Yoshinori Shimousa

    "Let's try! Insight Boost"  2024.9  Marketing and HR Research Institute (Globis-authorized club)

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    Language:Japanese   Presentation type:Symposium, workshop panel (nominated)  

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  • "Free interaction" Invited

    Yoshinori Shimousa

    H LAB. Summer School Onagawa  2024.8  H LAB, Inc.

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    Language:Japanese   Presentation type:Symposium, workshop panel (nominated)  

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  • "Let's try! Insight Boost" Invited

    Yoshinori Shimousa

    "Let's try! Insight boost"  2024.5  Alumni of the Graduate School of Management, Globis Univ., Sendai Campus

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    Language:Japanese   Presentation type:Symposium, workshop panel (nominated)  

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  • "Interactive Reading : Insight Boost" Invited

    Yoshinori Shimousa

    Interactive Reading of MIRAI LAB PALETTE  2024.2  Design Management Lab. & Sumitomo Corporation MIRAI LAB PALETTE

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    Language:Japanese   Presentation type:Symposium, workshop panel (nominated)  

    Venue:Sumitomo Corporation MIRAI LAB PALETTE  

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  • "Mini-Lecture : Insight Boost" Invited

    Yoshinori Shimousa

    INSIGHT BOOST  2024.2  Tohoku Institute of Technology Library & Kinokuniya Sendai

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    Language:Japanese   Presentation type:Symposium, workshop panel (nominated)  

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  • "Interactive Reading : Insight Boost"

    Yoshinori Shimousa

    Study Meeting of Design x Business  2024.2  Design Management Laboratory (non-profit organization)

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    Language:Japanese   Presentation type:Public lecture, seminar, tutorial, course, or other speech  

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  • "Integration of Business and Design Management" Invited

    Yoshinori Shimousa

    INSIGHT BOOST  2024.2  Tohoku Institute of Technology Library & Kinokuniya Sendai

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    Language:Japanese   Presentation type:Symposium, workshop panel (nominated)  

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  • "Free interaction" Invited

    Yoshinori Shimousa

    H LAB. Summer School Onagawa  2023.8  H LAB, Inc.

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    Language:Japanese   Presentation type:Symposium, workshop panel (nominated)  

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  • "Designer as a career"

    Yoshinori Shimousa

    Study Meeting of Design x Business  2022.11  Laboratory of Design and Business Management (non-profit organization)

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    Event date: 2022.11

    Language:Japanese   Presentation type:Public lecture, seminar, tutorial, course, or other speech  

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  • "Bringing the Potential of Design to the Field of Business Management" Invited

    Yoshinori Shimousa

    ASKA Conference  2022.6  Graduate School of Management, GLOBIS University

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    Language:Japanese   Presentation type:Oral presentation (invited, special)  

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  • "Bringing the Potential of Design to the Field of Business Management" Invited

    Yoshinori Shimousa

    ASKA Conference  2021.6  Graduate School of Management, GLOBIS University

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    Language:Japanese   Presentation type:Oral presentation (invited, special)  

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  • "Insight Boost"

    Study Meeting of Design x Business  2020.12  Laboratory of Design and Business Management (non-profit organization)

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    Event date: 2020.12

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  • "The Crossing Point of Design and Business"

    Yoshinori Shimousa

    Study Meeting of Design x Business  2019.12  Laboratory of Design and Business Management (non-profit organization)

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    Event date: 2019.12

    Language:Japanese   Presentation type:Public lecture, seminar, tutorial, course, or other speech  

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  • "New York Design Strategies for Japanese Business"

    Yoshinori Shimousa

    Study Meeting of Design x Business  2019.12  Laboratory of Design and Business Management (non-profit organization)

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    Event date: 2019.12

    Language:Japanese   Presentation type:Public lecture, seminar, tutorial, course, or other speech  

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  • "Learning about design in the age of design business management"

    Yoshinori Shimousa

    Study Meeting of Design x Business  2018.12  Laboratory of Design and Business Management (non-profit organization)

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    Event date: 2018.12

    Language:Japanese   Presentation type:Public lecture, seminar, tutorial, course, or other speech  

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  • "The Role of Designers in Social Business"

    Yoshinori Shimousa

    Study Meeting of Design x Business  2018.12  Laboratory of Design and Business Management (non-profit organization)

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    Event date: 2018.12

    Language:Japanese   Presentation type:Public lecture, seminar, tutorial, course, or other speech  

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  • "Marketing Outside the Box: Insights"

    Yoshinori Shimousa

    Study Meeting of Design x Business  2017.12  Laboratory of Design and Business Management (non-profit organization)

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    Event date: 2017.12

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Industrial property rights

  • Desk (Steel Desk Series, SX)

    Isamu Uesugi, Yoshinori Shimousa

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    Applicant:PLUS CORPORATION

    Announcement no:2010-094204  Date announced:2010.4

    Country of applicant:Domestic  

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  • Chair (Meeting Chair Series, Cheddar)

    Kanji Mizoguchi, Yoshinori Shimousa

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    Applicant:PLUS CORPORATION

    Patent/Registration no:1291870  Date registered:2006.12 

    Country of applicant:Domestic  

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  • Armrest for chair (Task Chair Series, Reorga)

    Yoshinori Shimousa, Yuichi Hosokawa, Takuro Ogawa

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    Applicant:PLUS CORPORATION

    Patent/Registration no:1387497  Date registered:2010.4 

    Country of applicant:Domestic  

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  • Chair (Meeting Chair Series, Cheddar)

    Kanji Mizoguchi, Yoshinori Shimousa

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    Applicant:PLUS CORPORATION

    Patent/Registration no:1291433  Date registered:2006.12 

    Country of applicant:Domestic  

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  • Chair (Task Chair Series, Capti)

    Yoshinori Shimousa, Yuichi Hosokawa

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    Applicant:PLUS CORPORATION

    Patent/Registration no:1387495  Date registered:2010.4 

    Country of applicant:Domestic  

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  • Chair (Task Chair Series, Capti)

    Yoshinori Shimousa, Yuichi Hosokawa

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    Applicant:PLUS CORPORATION

    Patent/Registration no:1387496  Date registered:2010.4 

    Country of applicant:Domestic  

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Works

  • Developed the brand strategy for Ichitasu Inc.

    Yoshinori Shimousa

    2025.5

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  • Conducted an Insight Boost session for Ichitasu Inc.

    Yoshinori Shimousa

    2025.5

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  • Art direction for H2 milkfarm GHEE packaging (regional collaboration)

    Yoshinori Shimousa

    2025.3

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  • Planning the H2 milkfarm brand (regional collaboration)

    Yoshinori Shimousa

    2024.12

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  • Insight Boost at H2 milkfarm. (regional collaboration)

    Yoshinori Shimousa

    2024.12 - 2025.3

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  • Support for the Mission Statement Creation of Kiyomine Metal Industry Co.,LTD.

    Yoshinori Shimousa

    2024.8

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  • Insight boost at Kiyomine Metal Industry Co.,LTD.

    Yoshinori Shimousa

    2024.8

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  • The logo of Shimousa laboratory

    Yoshinori Shimousa

    2023.8

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    Location:Graphis Design Annual 2024  

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  • The logo of Tenkodo Inc.

    Yoshinori Shimousa

    2022.8

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    Location:Graphis Design Annual 2023  

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  • Traffic ads celebrating the 15th of GLOBIS Univ.

    Yoshinori Shimousa

    2022.6

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    Location:Graphis Poster Annual 2023  

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  • Branding of RAC

    Yoshinori Shimousa

    2020.8

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    Location:Graphis Design Annual 2021  

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  • The logo of addtag Inc.

    Yoshinori Shimousa

    2020.8

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    Location:Graphis Design Annual 2021  

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  • Corporate Website Redesign for Kiyomine Metal Industry

    Yoshinori Shimousa

    2025.4

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    Work type:Web Service  

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  • Recruitment Website Design for Kiyomine Metal Industry

    Yoshinori Shimousa

    2025.4

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    Work type:Web Service  

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  • Designed a recruitment brochure for Kiyomine Metal Industry

    Yoshinori Shimousa

    2025.4

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  • Advisory on new business strategy for Minnano-base.

    Yoshinori Shimousa

    2025.2 - 2025.3

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  • Design support for the pitch, SIB 2025 at Minnano-base. (SIB 2025 Finalist)

    Yoshinori Shimousa

    2025.2 - 2025.3

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  • Design of the key visual for SENDAI for startups!

    Yoshinori Shimousa

    2025.1 - 2025.3

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  • Design of the SENDAI for startups! brochure

    Yoshinori Shimousa

    2025.1 - 2025.3

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  • Design for the Devices-Unlimited service catalog.

    Yoshinori Shimousa

    2024.12

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    Location:Devices-Unlimited Japan Co., Ltd.  

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  • Art direction for the Devices-Unlimited service catalog.

    Yoshinori Shimousa

    2024.12

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    Location:Devices-Unlimited Japan Co., Ltd.  

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  • Design for the Devices-Unlimited service brochure.

    Yoshinori Shimousa

    2024.12

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    Location:Devices-Unlimited Japan Co., Ltd.  

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  • The brand symbol of etell earth

    Yoshinori Shimousa

    2024.9

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  • The brand logo of etell earth

    Yoshinori Shimousa

    2024.9

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  • Design for Devices-Unlimited website.

    Yoshinori Shimousa

    2024.8

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    Location:Devices-Unlimited Japan Co., Ltd.  

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  • Art direction for the Devices-Unlimited website.

    Yoshinori Shimousa

    2024.8

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    Location:Devices-Unlimited Japan Co., Ltd.  

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  • Sendai Startup Studio, information flyer design

    Yoshinori Shimousa

    2024.3

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    Location:Sendai Startup Studio  

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  • TGA Fes. 2024 Brochure Design

    Yoshinori Shimousa

    2024.3

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    Location:Tohoku Growth Accelerator Fes. 2024  

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  • TGA Fes. 2024 key visual design

    Yoshinori Shimousa

    2024.3

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    Location:Tohoku Growth Accelerator Fes. 2024  

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  • The business guide brochure of minnano-base inc.

    Yoshinori Shimousa

    2023.8

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    Location:minnano-base inc.  

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  • The logotype of cococara.

    Yoshinori Shimousa

    2023.8

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    Location:Graphis Design Annual 2024  

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  • The symbol of cococara.

    Yoshinori Shimousa

    2023.8

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    Location:Graphis Design Annual 2024  

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  • Information on Oita Classroom of unico inc.

    Yoshinori Shimousa

    2023.7

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    Location:unico inc.  

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  • TOTONOERU Brand Logo design.

    Yoshinori Shimousa

    2023.7

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    Location:Tenkodo Inc.  

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  • unico Business PR Card design.

    Yoshinori Shimousa

    2023.5

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    Location:unico inc.  

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  • Information on Urawa Classroom of unico inc.

    Yoshinori Shimousa

    2023.5

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    Location:unico inc.  

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  • unico Business card format design.

    Yoshinori Shimousa

    2023.5

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    Location:unico inc.  

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  • unico classroom information flyer format design.

    Yoshinori Shimousa

    2023.5

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    Location:unico inc.  

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  • The business guide brochure of cococara.

    Yoshinori Shimousa

    2023.4

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    Location:minnano-base inc.  

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  • The symbol of cococara.

    Yoshinori Shimousa

    2023.4

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    Location:Graphis Design Annual 2024  

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  • The website of cococara.

    Yoshinori Shimousa

    2023.4

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    Location:minnano-base inc.  

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  • The logotype of cococara.

    Yoshinori Shimousa

    2023.4

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    Location:Graphis Design Annual 2024  

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  • Sendai city, Tohoku Growth Accelerator Event flyer and program

    Sendai City Economic Bureau

    2023.3

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    Location:TGA 2023  

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  • Branding of UNICO NEXT

    Yoshinori Shimousa

    2022.8

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    Location:Graphis Design Annual 2023  

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  • SAISIKI Logo

    Yoshinori Shimousa

    2021.8

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    Location:Graphis Design Annual 2022  

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Awards

  • Gold, Graphis Design Annual 2023

    2022.8   Graphis Inc.   The logo of Tenkodo Inc.

    Yoshinori Shimousa

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    Award type:International academic award (Japan or overseas)  Country/Region:United States

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  • First prize, "Education with ICT in the disasters of COVID-19" competition.

    2022.3   Journal of Education and Science, and JAED  

    Yoshinori Shimousa

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    Award type:Honored in official journal of a scientific society, scientific journal  Country/Region:Japan

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  • Excellence Award, Nikkei Social Business Contest

    2019.2   Nikkei Social Business Contest Office   Let's Connect Project

    RAC (non-profit organization)

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    Award type:Award from publisher, newspaper, foundation, etc. 

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  • Silver, Graphis Design Annual 2026

    2025.8   Graphis Inc.   The logo of Tenkodo Inc.

    Yoshinori Shimousa

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  • Silver, Graphis Design Annual 2024

    2023.8   Graphis Inc.   The logo of Shimousa laboratory

    Yoshinori Shimousa

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    Award type:International academic award (Japan or overseas)  Country/Region:United States

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  • Honorable Mention, Graphis Design Annual 2024

    2023.8   Graphis Inc.   The logotype of cococara

    Yoshinori Shimousa

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    Award type:International academic award (Japan or overseas)  Country/Region:United States

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  • Honorable Mention, Graphis Design Annual 2024

    2023.8   Graphis Inc.   The symbol of cococara.

    Yoshinori Shimousa

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    Award type:International academic award (Japan or overseas)  Country/Region:United States

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  • Honorable Mention, Graphis Design Annual 2023

    2022.8   Graphis Inc.   Branding of UNICO NEXT

    Yoshinori Shimousa

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    Award type:International academic award (Japan or overseas)  Country/Region:United States

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  • Silver, Graphis Poster Annual 2023

    2022.6   Graphis Inc.   Traffic ads celebrating the 15th of GLOBIS Univ.

    Yoshinori Shimousa

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    Award type:International academic award (Japan or overseas)  Country/Region:United States

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  • Honorable Mention, Graphis Design Annual 2022

    2021.8   Graphis Inc.   SAISIKI Logo

    Yoshinori Shimousa

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    Award type:International academic award (Japan or overseas)  Country/Region:United States

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  • Silver, Graphis Design Annual 2021

    2020.8   Graphis Design Annual 2021   BRANDING OF RAC

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    Award type:International academic award (Japan or overseas)  Country/Region:United States

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  • Silver, Graphis Design Annual 2021

    2020.8   Graphis Inc.   THE LOGO OF ADDTAG INC.

    Yoshinori Shimousa

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    Award type:International academic award (Japan or overseas)  Country/Region:United States

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  • Silver, Graphis Design Annual 2020

    2019.7   Graphis Inc.   JIDA DESIGN MUSEUM SELECTION 20TH ANNIV. CATALOGUE

    Yoshinori Shimousa

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    Award type:International academic award (Japan or overseas)  Country/Region:United States

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  • Finalist, Rakuten Social Accelerator Program

    2019.6   Rakuten Social Accelerator Program   RAC (non-profit organization)

    RAC (non-profit organization)

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  • Participation, Kao Social Entrepreneurship program (Social accelerator program)

    2018.9   ETIC., incorporated nonprofit organization and Kao Corporation   RAC (non-profit organization)

    RAC (non-profit organization)

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Research Projects

  • Research on branding strategy, collateral design

    2025.1 - 2025.3

    H2 milkfarm  Scholarship donation 

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    Authorship:Principal investigator  Grant type:Collaborative (industry/university)

    Grant amount:\300000

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  • Research grant for research on branding strategy formulation

    2024.8 - 2025.3

    H2 milkfarm  Scholarship donation 

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    Authorship:Principal investigator  Grant type:Collaborative (industry/university)

    Grant amount:\500000

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Teaching Experience

  • デザイン経営論(大学院授業)

    2022.4 Institution:東北工業大学 ライフデザイン学研究科 デザイン工学専攻

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  • デザインマーケティング論

    2021.4 Institution:東北工業大学 ライフデザイン学部 産業デザイン学科

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  • デザイン起業論

    2021.4 Institution:東北工業大学 ライフデザイン学部 産業デザイン学科

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  • キャリアセミナーI・II

    2021.4 Institution:東北工業大学 ライフデザイン学部 産業デザイン学科

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  • クリエイティブ研修I・II

    2021.4 Institution:東北工業大学 ライフデザイン学部 産業デザイン学科

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  • エキスパートデザインA・B

    2023.4 - 2025.3 Institution:東北工業大学 ライフデザイン学部 産業デザイン学科

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  • デザインセミナーI・II・III・IV

    2021.4 Institution:東北工業大学 ライフデザイン学部 産業デザイン学科

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  • デザイン論I・III

    2021.4 Institution:東北工業大学 ライフデザイン学部 産業デザイン学科

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  • キャリアデザインI・II

    2021.4 Institution:東北工業大学 ライフデザイン学部 産業デザイン学科

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  • デザイン計画及び同実習A・C

    2021.4 Institution:東北工業大学 ライフデザイン学部 産業デザイン学科

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  • アイデア基礎及び同演習I、II

    2021.4 Institution:東北工業大学 ライフデザイン学部 産業デザイン学科

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  • コミュニティネットワーク論

    2021.4 - 2024.9 Institution:東北工業大学 ライフデザイン学部 産業デザイン学科

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  • デザイン論III

    2018.4 - 2021.3 Institution:東北工業大学 ライフデザイン学部 クリエイティブデザイン学科

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  • デザインマーケティング論

    2018.4 - 2021.3 Institution:東北工業大学 ライフデザイン学部 クリエイティブデザイン学科

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  • アイデア基礎及び同演習I、II

    2018.4 - 2021.3 Institution:東北工業大学 ライフデザイン学部 クリエイティブデザイン学科

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  • 図学

    2013.4 - 2019.3 Institution:昭和女子大学 環境デザイン学部 プロダクトデザイン科

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  • コミュニケーションデザイン

    2013.4 - 2019.3 Institution:昭和女子大学 環境デザイン学部 プロダクトデザイン科

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  • デザイン関連法規

    2011.10 - 2020.10 Institution:日本工学院専門学校 蒲田校・八王子校

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  • 卒業制作

    2011.10 - 2020.10 Institution:日本工学院専門学校 蒲田校・八王子校

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  • 実践課題演習

    2011.10 - 2020.10 Institution:日本工学院専門学校 蒲田校・八王子校

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  • デザインとテクノロジー

    2011.10 - 2020.10 Institution:日本工学院専門学校 蒲田校・八王子校

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  • デザイン実習II

    2011.10 - 2020.10 Institution:日本工学院専門学校 蒲田校・八王子校

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  • プロダクトデザイン理論2

    2011.10 - 2020.10 Institution:日本工学院専門学校 蒲田校・八王子校

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  • 基礎デザイン1B・1D・2B

    2011.10 - 2020.10 Institution:日本工学院専門学校 蒲田校・八王子校

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  • デザイン総合講座

    2011.10 - 2020.10 Institution:日本工学院専門学校 蒲田校・八王子校

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  • デザイン総合演習4

    2011.10 - 2020.10 Institution:日本工学院専門学校 蒲田校・八王子校

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  • プロダクトデザイン総合演習2A・3A

    2011.10 - 2020.10 Institution:日本工学院専門学校 蒲田校・八王子校

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Social Activities

  • My seminar student’s butter oil package design enters the global market

    Role(s): Lecturer, Advisor

    H2 Milkfarm  World Food India 2025  2025.10

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    Type:Other

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  • Advisor for the 100th anniv. logo of Sendai Sanou High School

    Role(s): Advisor

    Miyagi Prefecture Sendai Sanou High School  2024.5 - 2024.11

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    Audience: High school students

    Type:Research consultation

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  • Organized by Design Management Lab. "Interactive Reading session"

    Role(s): Presenter, Informant, Planner, Organizing member, Report writing

    Laboratory of Design and Business Management (non-profit organization)  2019 - 2021

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    Audience: College students, Graduate students, Teachers, Researchesrs, General

    Type:Citizen’s meeting/Assembly

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  • Organized by Design Management Lab. "Study Meeting of Design x Business"

    Role(s): Appearance, Panelist, Commentator, Presenter, Informant, Planner, Organizing member, Demonstrator, Report writing

    Laboratory of Design and Business Management (non-profit organization)  2017.12

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    Audience: College students, Graduate students, Teachers, Researchesrs, General

    Type:Seminar, workshop

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  • 東北生活文化大学高等学校 出前授業

    Role(s): Lecturer

    東北生活文化大学高等学校  2025.7

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    Type:Visiting lecture

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  • Advisor for the Sendai Johnan High School Poster Session

    Role(s): Advisor

    Sendai Johnan High School  2025.2

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    Audience: High school students

    Type:Research consultation

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  • (一社)RAC主催 トークイベント定期開催

    Role(s): Presenter, Planner, Organizing member

    (一社)RAC  2018.2 - 2020.8

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    Type:Citizen’s meeting/Assembly

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Media Coverage

  • Tama Art University Alumni Association: Yoshinori Shimousa’s The Genius of Team Play Internet

    Tama Art University Alumni Association  Tama Art University Alumni Association website  2025.11

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  • The Genius of Team Play: What 400+ Organizations Taught Me About Achieving Results with Others Internet

    Diamond, Inc.  PR TIMES  2025.10

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  • "What is the true “dialogue with customers” essential for sustainable business growth?" Internet

    OCAMP, DAIKO, MARKETING PORTAL  2025.2

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    Author:Myself 

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  • "What is the “insight” How to find it? How to use it?" Internet

    OCAMP, DAIKO, MARKETING PORTAL  2024.12

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    Author:Myself 

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  • "Insight boost was selected for the Editors' Selections in the July 2024 issue of BRAIN." Newspaper, magazine

    BRAIN  2024.6

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    Author:Myself 

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  • "Announcement of the publication of Insight Boost by Tama Art Univ. Alumni" Internet

    Tama Art Univ. Alumni  2024.4

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    Author:Myself 

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  • "Alumnus Yoshinori Shimousa won the Gold Award at the Graphis Design Annual" Internet

    Tama Art University Website  2022.11

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    Author:Other 

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  • "Yoshinori Shimousa won Gold in the Graphis Design Annual 2023" Internet

    Tama Art University Alumni Association Website  2022.8

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    Author:Other 

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  • "Education with ICT in the disasters of COVID-19" Newspaper, magazine

    Journal of Education and Science  2022.3

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    Author:Other 

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  • The worst habit of leaders whose people keep leaving Internet

    Diamond, Inc.  DIAMOND Online  2026.3

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  • Why “everyone is welcome” teams fail Internet

    Diamond, Inc.  DIAMOND Online  2026.3

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  • The one thing capable people always do at the start of a project Internet

    Diamond, Inc.  DIAMOND Online  2026.3

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  • The communication tip team players know that uncooperative people do not Internet

    Diamond, Inc.  DIAMOND Online  2026.3

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  • The No. 1 surprising thing cooperative, well-liked people do at work Internet

    Diamond, Inc.  DIAMOND Online  2026.3

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  • The No. 1 trait of cooperative people who will thrive in the age of AI Internet

    Diamond, Inc.  DIAMOND Online  2026.2

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  • Bad leaders demand sacrifice. What do good leaders do instead? Internet

    Diamond, Inc.  DIAMOND Online  2026.2

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  • Bad leaders force people to read books. What do good leaders do instead? Internet

    Diamond, Inc.  DIAMOND Online  2026.2

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  • People who are valued in teams put what they learn into practice. Internet

    Diamond, Inc.  DIAMOND Online  2026.2

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  • The top trait of people who get support at work Internet

    Diamond, Inc.  DIAMOND Online  2026.2

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  • The one reason teams made up only of smart people fail Internet

    Diamond, Inc.  DIAMOND Online  2026.2

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  • The No. 1 meeting trait of high-performing teams Internet

    Diamond, Inc.  DIAMOND Online  2026.2

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  • The No. 1 thing smart leaders do at the start of a project Internet

    Diamond, Inc.  DIAMOND Online  2026.1

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  • The No. 1 thing smart people keep in mind when involving others internally Internet

    Diamond, Inc.  DIAMOND Online  2026.1

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  • The No. 1 trait of organizations that annoy people outside the company Internet

    Diamond, Inc.  DIAMOND Online  2026.1

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  • The No. 1 trait of people others do not want to work with Internet

    Diamond, Inc.  DIAMOND Online  2026.1

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  • One email that reminded me not to despair on days I feel no growth Internet

    Diamond, Inc.  DIAMOND Online  2026.1

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  • The worst phrase unconsciously used by people who become isolated at work Internet

    Diamond, Inc.  DIAMOND Online  2026.1

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  • The key difference between isolated people and supported people at work Internet

    Diamond, Inc.  DIAMOND Online  2026.1

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  • One small habit for leaders when their team seems low on energy Internet

    Diamond, Inc.  DIAMOND Online  2026.1

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  • Three things number-driven people overlook at work Internet

    Diamond, Inc.  DIAMOND Online  2026.1

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  • The worst demotivating phrase used by leaders their teams cannot follow Internet

    Diamond, Inc.  DIAMOND Online  2026.1

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  • Bad leaders set only goals. What else do good leaders decide first? Internet

    Diamond, Inc.  DIAMOND Online  2026.1

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  • The worst thing a leader can say at the first team meeting of the new year Internet

    Diamond, Inc.  DIAMOND Online  2026.1

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  • The unfortunate trait shared by people who burn out because no one helps them at work Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • The three worst excuses used by people at work who never take action Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • The three worst phrases used by people who lower team motivation Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • The No. 1 selfish behavior indispensable people at work never show Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • The No. 1 thing incompetent leaders forbid their team members to do Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • The worst demotivating phrase used by uncooperative people at work Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • The No. 1 thing people who achieve big results at work do Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • The worst thing incompetent leaders tend to say Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • The one trait of hard workers who never gain support Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • The worst phrase used by extremely uncooperative people at work Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • Bad leaders blame the team. What do good leaders do instead? Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • The No. 1 phrase selfish people use that makes team members dislike them Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • The No. 1 phrase rude people say unconsciously in meetings Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • Bad leaders force autonomy. Good leaders do what instead? Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • Why leaders who ask, “When will we see results?” hold their teams back Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • The No. 1 phrase uttered by uncooperative people whom team members dislike Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • Well-liked people leave room in their schedule for others. Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • Well-liked people at work focus on the process, not just results. Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • Six quiet habits of people who stay indispensable at work in the AI era Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • How do well-liked people at work handle what they cannot do? Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • One thing to tell leaders who say, “Do it for the team” Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • Why people who resist outsourcing fail to get ahead Internet

    Diamond, Inc.  DIAMOND Online  2025.12

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  • Workplace relationships: If incompetence is No. 2, who is the most disliked coworker? Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • One thing to tell people who reject everything in the name of company rules Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The one action valued people take to build team unity Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • One thing to tell people who think everyone must join in at work, motivated or not Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • One thing to tell people who want big work but do nothing Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The key difference between exhausting leaders and well-liked leaders Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The most disliked person at work is not the incompetent one. So who is it? Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The No. 1 disliked behavior well-supported people never show Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The overlooked value of casual spaces in the office Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • Well-liked people at work do not insist on everything going to plan. How do they think instead? Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The one thing well-supported people always do when creating documents Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • Your team feels disengaged because shared experiences are missing Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The one thing team achievers value when involving others Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The one preparation respected people always make for external collaboration Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The one thing well-liked people always tell their team members Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • What capable people never say to external partners: constraining words Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • Seven small habits of well-liked people at work Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The No. 1 simple habit of people who get team results Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The communication habit that unconsciously exhausts coworkers Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The No. 1 management priority for smart people to achieve team results Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The No. 1 thing leaders who unite fragmented teams always do in management Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • Three demotivating phrases people who earn support at work never use Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The No. 1 action top leaders take to improve employees who struggle with external collaboration Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The No. 1 thing well-supported people never force on teammates Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The No. 1 thing disliked leaders fail to do in team management Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The No. 1 question well-liked leaders ask their team members Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • Four disliked phrases people who earn support at work never say Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The top three things leaders do well when rebuilding a team Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • Why co-creation projects fail: Two practices of top leaders Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • What sets team achievers apart from non-achievers Internet

    Diamond, Inc.  DIAMOND Online  2025.11

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  • The worst suffocating behavior disliked coworkers show Internet

    Diamond, Inc.  DIAMOND Online  2025.10

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  • What do organizations that excel at co-creation do? Nine key findings from 400+ organizations Internet

    Diamond, Inc.  DIAMOND Online  2025.10

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  • The worst behavior that makes teammates dislike you Internet

    Diamond, Inc.  DIAMOND Online  2025.10

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  • The surprising thing truly capable people communicate to their coworkers Internet

    Diamond, Inc.  2025.10

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  • The No. 1 thing disliked coworkers force on their teammates Internet

    Diamond, Inc.  DIAMOND Online  2025.10

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  • How do great team players bring out motivation without imposing passion? Internet

    Diamond, Inc.  DIAMOND Online  2025.10

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  • What is the first thing a team must do to avoid falling apart? Internet

    Diamond, Inc.  DIAMOND Online  2025.10

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  • Why do some companies repel people while others earn their trust? Internet

    Diamond, Inc.  DIAMOND Online  2025.10

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  • "Keizo Kajiwara's voicy “Gastronomic Curiosity” (4 episodes)" TV or radio program

    voicy  2024.6

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  • "Tomoko Odagi's voicy “Supplements for Today's Me”" TV or radio program

    voicy  2024.4

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    Author:Myself 

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  • "Radio Open Campus: Branding Yourself! Lifeline Chart" TV or radio program

    tbc Radio  2023.12

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    Author:Other 

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  • "Radio Open Campus: Branding Yourself! Mission Statement" TV or radio program

    tbc Radio  2023.12

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    Author:Other 

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  • "Solving corporate management issues through the power of design" Internet

    Yumenavi  2023.3

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  • "Radio Open Campus: What is Design Management?" TV or radio program

    tbc Radio  2023.2

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    Author:Other 

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  • "Radio Open Campus: Introducing the Graduation Works Exhibition" TV or radio program

    tbc Radio  2023.2

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    Author:Other 

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  • "Many awards received by related people at the Graphis Poster Annual" Internet

    Tama Art University Website  2022.10

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    Author:Other 

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  • "UNICO NEXT Hakata Interior Design Selected for Graphis Design Annual 2023" Internet

    Welmo Inc.  2022.9

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    Author:Other 

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  • "Yoshinori Shimousa won the Gold Prize in an international competition." Newspaper, magazine

    The Hokuroku Newspaper Co.  2022.9

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    Author:Other 

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  • "Bring the Potential of Design to the Field of Business Management" Internet

    mynavi  2021.6

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  • "Interview with an MBA designer about how freelancers can work happily" Internet

    Fledge  2020.10

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  • "Well-designed city and MINI CROSSOVER PHEV" Internet

    Response.  2019.9

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    Author:Other 

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  • "Be able to business with design tied to strategy" Internet

    The Voice of Online MBA Students, GLOBIS University  2019.6

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Academic Activities

  • 東北工業大学 教員業績表彰 第7位(研究分野)

    2024.4 - 2025.3

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  • 指導担当学生がOAC学生広告クリエイティブアワード2023 第1位受賞

    Role(s): Supervision (editorial)

    公益社団法人 日本広告制作協会  2024.1

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  • 東北工業大学 教員業績表彰 第3位(研究分野 最優秀教員)

    東北工業大学  2023.4 - 2024.3

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  • 東北工業大学 教員業績表彰 第6位(研究分野)

    東北工業大学  2022.4 - 2023.3

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  • 東北工業大学 教員業績表彰 第7位(研究分野)

    東北工業大学  2021.4 - 2023.3

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